Technology Habu Announces Partnership With Google Cloud to Power Privacy Safe Data Collaboration and… Business Wire Apr 21, 2023 Partnership democratizes clean room access to deliver frictionless collaboration and privacy-centric tools to accelerate business growth for…
Technology Freshpaint Announces Easy Way to Make Google Analytics and Ad Platforms HIPAA-Compliant AIT News Desk Feb 8, 2023 Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using…
Technology Zefr launches Brand Safety and Suitability Reporting (BSRP) on YouTube, Providing Advertisers With… AIT News Desk Oct 31, 2022 Zefr's measurement product on YouTube reinforces the industry commitment towards media responsibility Zefr announced the general availability of its…
Native and Programmatic Advertising Google Ads and Meta Ads Continues to Dominate Remarketing Index Despite Apple’s Privacy Changes:… AIT News Desk Oct 18, 2022 AppsFlyer the global attribution leader released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The…
Native and Programmatic Advertising Metadata.io Expands with Display Ads and Google Ads Capabilities for B2B Marketers AIT News Desk Aug 25, 2022 B2B marketers can now automate their paid campaigns and drive more revenue with Metadata through two additional channels Metadata.io,…
Native and Programmatic Advertising Lotame’s Panorama ID for Data-Rich Addressability Unlocks New Opportunities for Google Ad Manager Sudipto Ghosh May 18, 2022 Panorama ID continues to yield proven success as a leading interoperable, connectivity solution for the global open web for 18000 publishers Leading…
Cloud Microsoft Adds Lytics Cloud Connect To Azure Marketplace AIT News Desk Feb 19, 2022 Analysts can use SQL to connect customer data straight from your data warehouse to create highly specific segments in Google Ads, LinkedIn, Amazon…
Customer Experience Retina AI Brings Customer Lifetime Value Analytics To Google Ads AIT News Desk Feb 2, 2022 Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company announced an integration with Google Ads, allowing customers to…
Martech Mapp Cloud Winter Update:15 New Functions Added For Optimised Campaign Control And Customer Journey… AIT News Desk Feb 1, 2022 Mapp, the international provider of insight-led customer experiences, is implementing extensive product updates to its Mapp Cloud marketing platform.…
Native and Programmatic Advertising Planning Google Ads Campaigns Around Holidays and Events in 2022 James Bessey-Saldanha Dec 20, 2021 During events and holidays, your brand or business is probably keen to push seasonal products or deals to hitch a ride on that sweet holiday buzz. So…