Native and Programmatic Advertising Savvy Marketers Won’t Need Cookie Data to Reach Customers Richard Jalichandra May 22, 2022 Third-party cookie data have enabled advertisers to provide contextually relevant, native advertising across the internet. However, privacy issues…
Martech Why Customers Share Their Data with You in the Cookiepocalypse Era? Toby Evans Aug 14, 2021 The death of the third-party cookie. The" cookiepocalypse." The cookie has crumbled. It’s the hottest of the hot topics right now: the big move by…
AIT Featured Posts Permutive Expands into Audience Platform to Provide Privacy-Safe Infrastructure structure for… Sudipto Ghosh Jul 15, 2021 Permutive Now Connects Publishers and Advertisers With a Privacy-Safe Infrastructure for Digital Advertising within its DMP
Native and Programmatic Advertising How Zero-Party Data Will Save the Internet In 2021? Toby Evans Jun 14, 2021 Third-party cookies are flawed. This we all agree on. But something has to pay for the internet, and those cookies feed a whole industry that does…
Native and Programmatic Advertising Mediavine’s OpenRTB Technology Enables SSPs to Transact on Google’s FLoC AIT Staff Writer May 18, 2021 Mediavine Actively Sending FLoC IDs to The MediaGrid in the Bid Request; 17+ Billion Ad Impressions Prepare for the Cookieless Future Mediavine…
Analytics Page Speed and SEO: Everything Google Has Said So Far Evgeni Yordanov May 14, 2021 Page Speed and SEO: Everything Google Has Said So Far In May 2020, Google announced that the Core Web Vitals will be a ranking factor.…