Martech Introducing Google Ads Creative Studio, a Unified Home for Google’s Creative Advertising Tools Sudipto Ghosh Jun 22, 2021 Advertising technology leader Google has introduced Google Ads Creative Studio to unify its adtech solutions offering. Ads Creative Studio is a…
Native and Programmatic Advertising What Google’s Announcement Says – And Doesn’t Say – About the Future of Advertising Projjol Banerjea Apr 23, 2021 We are officially entering a new Internet age with Google Advertising - one that puts privacy and transparency at the forefront of the digital…
Analytics Google Analytics Brings in Customer-centric Measurement for Better Conversions Sudipto Ghosh Oct 18, 2020 The world’s most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based…