Google Marketing Platform

New product and cloud services empower greater personalization at scale OpenText is a preferred partner at Google Cloud Next '21, which opens.…

New roles will oversee Google technology partnerships, sales, and client solutions across dentsu dentsu international has appointed two senior…

Advertising technology leader Google has introduced Google Ads Creative Studio to unify its adtech solutions offering. Ads Creative Studio is a…

Advertising trends are all set to get a massive push toward interest-based targeting. In the latest Google update, the company was found to be testing…

World's biggest CRM maker, Salesforce is using Google Analytics 360 to refine its understanding of digital marketing analytics and website user…

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety…

Analytics consultancy partners with enterprises and agencies to leverage first party data Napkyn Analytics announces it has joined the Google…

Leading data and digital media consultancy MightyHive announced the launch of its global data practice to help organizations better understand their…

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance…

Times are changing. And quickly. Every year it seems CMOs are having to change track in order to meet CEO expectations. Right now this pressure-filled…