Browsing Tag

Google Marketing Platform

DoubleVerify Launches Authentic Brand Safety on Google’s Display & Video 360

AIT News Desk Nov 3, 2020

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety…

Computing

Napkyn Analytics Joins Google Cloud Partner Advantage Program

AIT News Desk Jul 22, 2020

Analytics consultancy partners with enterprises and agencies to leverage first party data Napkyn Analytics announces it has joined the Google…

Machine Learning

MightyHive Launches Global Data Practice

AIT News Desk Jul 16, 2020

Leading data and digital media consultancy MightyHive announced the launch of its global data practice to help organizations better understand their…

Analytics

Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

AIT News Desk Jan 10, 2020

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance…

Guest Authors

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Roger Barr Feb 13, 2019

Times are changing. And quickly. Every year it seems CMOs are having to change track in order to meet CEO expectations. Right now this pressure-filled…

Analytics

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

Sudipto Ghosh Oct 30, 2018

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing…

Mobile

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

Sudipto Ghosh Jul 31, 2018

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers…