Analytics Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue AIT News Desk Jan 10, 2020 Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance…
Guest Authors A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth Roger Barr Feb 13, 2019 Times are changing. And quickly. Every year it seems CMOs are having to change track in order to meet CEO expectations. Right now this pressure-filled…
Analytics LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution Sudipto Ghosh Oct 30, 2018 LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing…
Mobile Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support Sudipto Ghosh Jul 31, 2018 The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers…