Modern marketers see the transformational possibilities being able to calculate new Marketing offers and decisions in real time brings to the customer experience. The ability to see, understand and respond to ...
Purchases, location, and actual customer behaviors are critically important for understanding and mapping the customer experience using the Customer Journey Data. Despite the increased regulation of customer data collection by initiatives ...
FinServ partners must truly be knowledgeable about the laws and regulations governing the financial services industry. Financial institutions are facing more competition than ever before, especially in the online space. ...
The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my organization currently gather? What data could ...
In AI-driven conversational commerce, the right experience will not only protect a user’s data and the brand’s customer franchise, but it will also assure customers of this protection in a ...
Video games can have a multitude of visual benefits, which also includes the ability to strengthen a so-called ‘lazy eye’. Gaming has often been treated as the antithesis of learning ...
Its latest platform S/4HANA, with its numerous benefits, now also has business capabilities enabled by AI, Machine Learning, and Big Data With technology-led transformations, enterprises have continued to meet customer expectations ...
Companies adopting core AI capabilities and applications over the next five years will be positioned for significant gains in productivity, efficiency, innovation, and competitive advantage by 2030. The frothy buzz and bandwagon riding around ...
Artificial Intelligence (AI), machine learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance of data, companies try to collect the right data and ...
Data is everywhere – and today, it is everything, the new gold upon which fortunes are made and lost. And inside an organization’s collection of data – analytics, social media ...
