Native and Programmatic Advertising SAP Boosts Brand Awareness and Consideration Using GumGum’s High Impact Ad Formats and the… AIT News Desk Sep 6, 2022 GumGum and OMD Hamburg have announced a successful campaign partnership with SAP – a Germany-based multinational software company – in which the…
Native and Programmatic Advertising GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements AIT Staff Writer Jun 14, 2022 Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience GumGum,…
Native and Programmatic Advertising GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams AIT News Desk Jun 13, 2022 GumGum, a contextual-first global digital advertising platform, announced it has earned additional patents on ad-insertion technology for overlay ads.…
Native and Programmatic Advertising GumGum Appoints Harmen Tjaarda as Managing Director for Four European Markets AIT News Desk Apr 19, 2022 The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising…
Native and Programmatic Advertising AiThority Interview Series with Eric Visser, President EMEA at GumGum Sudipto Ghosh Apr 7, 2022 Hi Eric, welcome to AIThority Interview Series. Please tell us a little bit about your journey in the AdTech space and how you arrived at GumGum. I…
Native and Programmatic Advertising Cavai Appoints Kate Lyons as VP, US East AIT News Desk Mar 30, 2022 The appointment accompanies significant international expansion at the leading conversational advertising cloud Cavai, the leading conversational…
Native and Programmatic Advertising GumGum Retires JustPremium Name; Promotes Eric Visser as President of EMEA Sudipto Ghosh Mar 28, 2022 Leading adtech firm GumGum has officially retired the name "JustPremium" from its inventory. JustPremium's retirement will allow GumGum to focus on…
Native and Programmatic Advertising New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies AIT News Desk Feb 3, 2022 New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising GumGum, a global media and…
Machine Learning New Data From GumGum’s Accredited Contextual Intelligence Engine, Verity, Reveals That Keyword-Based… AIT News Desk Nov 15, 2021 GumGum, Inc., a global media and technology company that specializes in contextual intelligence, released data indicating that a majority of online…
Talent-acquisition GumGum Announces The Acquisition Of JustPremium And Accelerates Global Expansion AIT News Desk Aug 10, 2021 Making GumGum the Most Powerful Global Solution For A Cookieless Future Through Contextual Technology and High-Impact Creatives GumGum, the leader in…