IAB

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology Leading companies committed to improving fairness in…

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology Leading companies committed to improving fairness in…

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads  In a joint collaboration between IAB, IAB Tech Lab, and the…

Anzu.io, the world’s most advanced in-game advertising platform, announced that it earned three major industry certifications: the Trustworthy…

Transmit Is the First to Offer Picture-in-Picture Ads Across All OTT Platforms Transmit, the leading streaming media ad platform, announced their…

While the rest of the world has been shaken by a global pandemic, PR and marketing professionals found themselves front and center of the global…

Artificial Intelligence (AI) has been creating quite a stir across all industries, including the Connected TV (CTV) realm. In fact, it has already…

Video Ad Serving in Europe, Now Supported Through ER's Cloud Platform, AdBridge™,  Provides Expanded Reach for Clients Extreme Reach (ER), the…

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous…

Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a…