IAB Tech Lab

Data Clean Room Guidance & Recommended Practices and the Open Private Join & Activation Specification Will Establish Interoperability Between…

Hi Anthony, please tell us a little bit about your role and functions at IAB Tech Lab. I am the Chief Executive Officer of IAB Tech Lab, the global…

IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB's Annual Leadership Meeting the launch of the Green…

IAB Tech Lab, the global digital advertising technical standard-setting body,  unveiled its key priorities and roadmap for 2023. AiThority…

IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of updates to Secure Interactive Media Interface…

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads  In a joint collaboration between IAB, IAB Tech Lab, and the…

As the advertising ecosystem readies itself for a post-cookie world, it is not readily clear which companies are adopting the various new user ID…

Adds Level of Security Across Various Aspects of Omnichannel Advertising for Buyers and Sellers, including SSAI for CTV Ads Now Available for Public…

IAB Tech Lab announced the initial launch of its Tech Lab Transparency Center. Its goal is to provide a resource that makes it easy for digital…

Katsur will bring renewed energy to enhanced global standards and code development at a pivotal moment in digital marketing. IAB Tech Lab, the global…