IAB Tech Lab

Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK…

IAB Tech Lab has released the authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address…

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab…

Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more…

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab, the…

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating…

Today’s Daily AI Roundup covers the latest Artificial Intelligence announcements on AI capabilities, AI mobility products, Robotic Service, Technology…

Collaborative forum of agencies, advertisers, and technology executives addresses the confusion and complexity of changing marketing technology and…

The Upcoming Blockchain Platform Has Integrated IAB Tech Lab's Protocol for Guaranteed Programmatic Buying. Kochava Labs SEZC, a research and…