Technology IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta PR Newswire Feb 5, 2024 Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels Integral Ad Science, a leading…
Machine Learning Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates AIT News Desk Dec 13, 2023 This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Native and Programmatic Advertising Top 3 Marketing Trends To Watch Out For in 2023 Laura Quigley Jan 26, 2023 In the rapidly evolving world of ad tech, upcoming trends play a big part since marketers and brands plan their upcoming digital campaigns with the…
Analytics In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements, Says IAS AIT Staff Writer Nov 23, 2022 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader…
Technology Quality Path Optimization Drives Improved ROI and Supply Chain Visibility: IAS AIT Staff Writer Nov 17, 2022 Integral Ad Science or IAS, a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The…
Machine Learning IAS Media Quality Report Finds Ad Buyers Must Rethink Viewability Optimization in Changing Ad Market AIT News Desk Sep 14, 2022 New data suggests that ≥60% viewability pre-bid segments are marketers' sweet spot to maximize conversions Integral Ad Science a global leader in…
Native and Programmatic Advertising New IAS Report Finds Majority of Media Experts Are Concerned About Changing Policies Impacting Their… AIT News Desk Aug 22, 2022 Integral Ad Science, a global leader in digital media quality, released its 2022 Future of Privacy-First Advertising Report. In partnership with…
Native and Programmatic Advertising IAS Announces Audio Ad Verification Certified for Use on Pandora’s Platform AIT News Desk Jul 11, 2022 Providing Transparency to Advertisers for their Audio Campaigns Integral Ad Science, a global leader in digital media quality, introduced its…
Native and Programmatic Advertising IAS Expands Partnership with TikTok to Measure Viewability and Invalid Traffic Globally AIT News Desk May 9, 2022 Integral Ad Science, a global leader in digital media quality, announced additional services to its partnership with TikTok. In addition to the IAS…
Native and Programmatic Advertising Nearly 9 In 10 Singapore Consumers Spend Over Two Hours A Day Scrolling Through Social Media On… AIT News Desk Feb 24, 2022 99% of online consumers use at least one social media account 89% have engaged with an ad on social media; 29% purchased a…