Native and Programmatic Advertising Blockgraph Announces Partnership with Catalina for Enhanced Targeting and Measurement Capabilities… AIT News Desk Jan 11, 2022 The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping…
Native and Programmatic Advertising Spectrum Reach Launches Deterministic Cross-Platform TV Attribution With TVSquared & Blockgraph AIT News Desk Jun 30, 2021 Solution Provides Spectrum Reach Advertisers with Multiscreen Attribution and Measurement Insights at Scale to Precisely Analyze Linear,…
Financial Services Alloy Taps Plaid Veteran Charley Ma as GM of Fintech AIT News Desk Jan 12, 2021 Ma Brings Extensive Fintech Experience to Leadership Team Alloy, the identity operating system for the financial services industry, announced…