In-Game Advertising

Research shows this year’s ads skew more male and more youthful – but more inclusive for hearing impaired XR Extreme Reach, a global technology…

With Google's latest announcement shaking up the industry once again, publishers looking to reclaim control of their audiences, and new channels…

More industry veterans move to in-game advertising as the channel proves significant growth opportunity Frameplay, the award-winning, global…

Digital advertising technologies (AdTech) has always been a center of rapid innovations that pushed the boundaries of audience engagement. It has…

Bidstack, the technology company pioneering native in-game advertising, today announced the launch of Bidstack Sports - a dedicated…

AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global…

GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising,…

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay GumGum, a contextual-first,…

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s…

New strategic advisor Tom Simpson partners with Anzu to help with its continued expansion into the Asia-Pacific Region Anzu.io, the world's most…