Native and Programmatic Advertising Livewire Brings AAA Console Game Inventory to APAC Advertisers in Exclusive Partnership with Anzu AIT News Desk Mar 29, 2022 The world’s most advanced in-game advertising platform Anzu has expanded its exclusive partnership with leading global gametech and gaming marketing…
Native and Programmatic Advertising Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads AIT News Desk Mar 24, 2022 Anzu and Oracle Moat enable first-to-market viewability measurement of in-game ads across direct and programmatic inventory on mobile and PC…
Gaming Adverty Enters Into Exclusive Partnership With Super League Gaming For In-play Advertising In Roblox AIT Staff Writer Mar 17, 2022 Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising…
Native and Programmatic Advertising Adverty Releases Unity SDK 4.0, with 2D Games Support and a Suite of Ad Assets for an In-game… AIT News Desk Feb 24, 2022 Adverty AB (publ) announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever…
Gaming In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development AIT News Desk Feb 24, 2022 Former Co-Founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in new appointment as Anzu.io’s…
Native and Programmatic Advertising AdInMo and NumberEight Announce Partnership to Advance Mobile In-game Advertising Addressability AIT News Desk Feb 10, 2022 InGamePlay brand advertising platform AdInMo and on-device contextual intelligence platform NumberEight have announced a partnership to drive…
Gaming New Partnership with Anzu Provides Smart’s Advertisers Access to In-Game Ads AIT News Desk Feb 3, 2022 New partnership with Anzu.io provides advertisers buying on Smart with direct access to premium cross-platform in-game inventory Anzu, the world's…
Gaming Anzu and Livewire Launch Exclusive Partnership to Help APAC Advertisers Reach Roblox Players AIT News Desk Jan 21, 2022 Exclusive partnership between Anzu.io and Livewire will help advertisers in APAC reach audiences through blended in-game ads within Roblox’s most…
Native and Programmatic Advertising Sayollo Launches Direct-to-Consumer (DTC) in-game Marketplace gComm and Selects Verte’s… AIT News Desk Dec 9, 2021 In-game advertising firm Sayollo has established the industry's first in-game shopping platform, GComm, short for Gaming Commerce. gComm allows…
Native and Programmatic Advertising Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns AIT News Desk Dec 7, 2021 New findings show extremely low Invalid Traffic (IVT) among Anzu’s mobile inventory Nine months after Anzu, the world’s most advanced in-game…