Technology Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms… AIT News Desk Dec 19, 2022 An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures…
Technology IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance AIT News Desk Dec 15, 2022 Integral Ad Science, a global leader in digital media quality, announced a first-to-market partnership with Gadsme, a premium in-game advertising…
Technology Teads Enhances Brand Suitability Capabilities Through Partnership With Integral Ad Science AIT News Desk Dec 13, 2022 New collaboration enhances Teads’ ability to avoid unsuitable content while maximizing reach for advertisers and supporting quality journalism.…
Technology IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements AIT News Desk Nov 23, 2022 Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper…
Native and Programmatic Advertising IAS Expands Partnership with TikTok to Provide Leading Comprehensive Third-Party Brand Safety… AIT News Desk Oct 17, 2022 Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution…
Native and Programmatic Advertising IAS Selected to Provide Transparency to Netflix’s Advertising Platform AIT News Desk Oct 14, 2022 Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix Integral Ad Science , a global leader in digital media…
Native and Programmatic Advertising IAS integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for… AIT News Desk Sep 20, 2022 Integral Ad Science, a global leader in digital media quality, announced a global partnership with purpose-led ad platform Good-Loop that will enable…
Native and Programmatic Advertising New IAS Report Finds Majority of Media Experts Are Concerned About Changing Policies Impacting Their… AIT News Desk Aug 22, 2022 Integral Ad Science, a global leader in digital media quality, released its 2022 Future of Privacy-First Advertising Report. In partnership with…
Native and Programmatic Advertising Integral Ad Science Names Thomas V. Joseph as Chief Technology Officer AIT News Desk Aug 3, 2022 Former SiriusXM and Pandora executive will lead the technology organization, ensuring continued digital media quality leadership and innovation…
Native and Programmatic Advertising IAS and Mediaocean’s Prisma Expand Partnership to Automate End-to-End Campaign Creation AIT News Desk Aug 1, 2022 Integral Ad Science, a global leader in digital media quality, announced the expansion of its integration with Mediaocean, providing advertisers with…