Native and Programmatic Advertising Integral Ad Science Announces New Appointments To Board of Directors AIT News Desk Jul 9, 2021 Integral Ad Science, a global leader in digital media quality, announced that Bridgette Heller, co-founder & CEO, Shirley Proctor Puller…
Financial Services Integral Ad Science Announces Pricing Of Initial Public Offering AIT News Desk Jun 30, 2021 Integral Ad Science a global leader in digital media quality, announced the pricing of its initial public offering of 15,000,000 shares of common…
Native and Programmatic Advertising Innovid Bolsters Investment in Identity and Measurement, Hiring Several Industry Vets to Drive… AIT News Desk May 21, 2021 Innovid, the only independent advertising and analytics platform built for television, announced the hire of several key product, business development…
Native and Programmatic Advertising New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for… AIT News Desk May 18, 2021 Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually…
Native and Programmatic Advertising Admix In-Play Advertising Verified for the First Time by IAS AIT News Desk May 4, 2021 Viewability of in-Play Inventory Now Independently Measured by Ias Enables Brands and Agencies to Invest in Mobile Gaming With Confidence…
Native and Programmatic Advertising Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows AIT News Desk Apr 23, 2021 H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels…
Native and Programmatic Advertising AiThority Interview with Lisa Utzschneider, CEO at IAS Sudipto Ghosh Mar 30, 2021 Hi Lisa, please tell us about your current role and how you arrived at IAS? I joined Integral Ad Science (IAS) as CEO in 2019, where I lead an…
Native and Programmatic Advertising Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities AIT News Desk Mar 11, 2021 Integral Ad Science (IAS), a global leader in digital ad verification, announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s…
Native and Programmatic Advertising Integral Ad Science Acquires Amino Payments AIT News Desk Jan 14, 2021 Further invests in ad verification and transparency for programmatic buying with Total Visibility Integral Ad Science (IAS), the global leader…
Native and Programmatic Advertising CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report… AIT News Desk Dec 9, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry…