Technology Informa Markets Uses Intent Data to Dramatically Increase Engagement for Its Customers AIT News Desk Dec 23, 2022 “With demographic data alone, we were getting response rates of around 0.2%, but now with Bombora’s intent data, the rate often goes over 1% —…
Martech 4 Ways Account-Based Marketing And Technology Leads to Growth During an Economic Downturn Chris Burke Nov 29, 2022 Everywhere you look, there’s another news story or report about forecasts of stagflation and recession. It may not be here yet, but economists expect…
Martech Top ABM Insights: Maximizing the Sales’ Role in ABM/ABX in 2021 Randy Frisch Sep 24, 2021 It’s a misconception that account-based marketing (ABM) is just a marketing initiative. It’s not, and it’s also not about simply moving a marketing…
Business Intelligence InMarket Acquires Out Of Milk To Bolster Real-Time, Contextual Advertising From Planning To Purchase AIT News Desk Jun 24, 2021 The top shopping list app extends InMarket's lead with predictive 1st party purchase intent data, along with activation capabilities at moments of…
Martech Intent Data Leader, Cyance, Announces Three New Accredited Partners AIT News Desk May 27, 2021 Gilroy becomes first platinum accredited partner on the back of phenomenal results Clarify and Modern become accredited partners Cyance, the leading…
Sales and Customer Support The Essential Steps to Sparking New B2B Sales Opportunities Ken Stout Apr 26, 2021 To remain competitive, today’s B2B sales companies need to quickly identify and act on high-quality leads. To truly thrive, companies also need to use…
Hot Startups Databook Secures $5 Million Seed Funding from Threshold Ventures AIT News Desk Feb 13, 2020 "Moneyball for Sales" AI-driven Platform Combines Intent Data and Real-time Insights to Drastically Boost Enterprise Sales Performance Databook, the…
Guest Authors How Do You Solve a Problem like EMEA Demand Generation? Judith Niederschelp Nov 4, 2019 Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are…
Guest Authors AI + Intent Data: The Key to Ending Inefficient Marketing Tactics Liz Ronco Oct 2, 2019 There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and…
AIT MegaMind AiThority Interview with Eric Wittlake, Senior Marketing Analyst at TOPO Sudipto Ghosh Sep 25, 2019 Tell us about your role and the team/technology you handle at TOPO. As an Analyst in TOPO’s Marketing practice, I’ve had the privilege of spending…