Native and Programmatic Advertising IAS Selected to Provide Transparency to Netflix’s Advertising Platform AIT News Desk Oct 14, 2022 Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix Integral Ad Science , a global leader in digital media…
Native and Programmatic Advertising Ad Fraud Held Below 1% In Industry-Certified Channels For First Time AIT News Desk Nov 8, 2021 New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate The…
Machine Learning Zvelo Partners with YouAppi to Prevent Fraudulent Bot Traffic AIT News Desk Mar 12, 2019 YouAppi's Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth…