Native and Programmatic Advertising Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections AIT News Desk Oct 15, 2020 As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more…
News Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From… AIT News Desk Jan 31, 2019 Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and…
Video Understanding 360° Video Ads Drive Higher Purchase Intent Compared With Traditional Video Ads AIT News Desk Mar 14, 2018 Biggest Pitfall for Effective 360° Video Ads Is Simple Branding, According to New Research From YuMe, MAGNA, the IPG Media Lab MAGNA, the…