Browsing Tag

IRIS.TV

IRIS.TV Joins the Unified ID 2.0 Initiative as Advertisers Seek Brand-Safe, Video-Level Contextual…

AIT News Desk Dec 23, 2020

The company’s IRIS_ID, a global unique identifier for each individual video on-boarded to its data marketplace built to enable contextual intelligence…

Video

EX.CO Joins IRIS.TV’s Contextual Video Marketplace

AIT News Desk May 4, 2020

IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the introduction of EX.CO to the company’s Contextual Video…

Video

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and…

AIT News Desk Mar 16, 2020

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading…

Native and Programmatic Advertising

Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

AIT News Desk Mar 2, 2020

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant,…

Interviews

AiThority Interview Series With Hillary Henderson (IBM Watson Media) and Richie Hyden (IRIS.TV)

Sudipto Ghosh Nov 28, 2018

Recommendations are obviously not a new concept. We wanted to go beyond that and solve these deeper issues. IBM Watson Media's Video Recommendations…

AIT MegaMindInterviews

AiThority Interview Series With Field Garthwaite, Co-Founder and CEO, IRIS.TV

Sudipto Ghosh Feb 22, 2018

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