Technology AI ML in AdTech: How VeraViews Impacts the Global Ad Fraud Identification Industry Sudipto Ghosh Mar 11, 2024 The current wave of generative AI (gen AI) is sweeping across all conceivable sectors, including digital advertising. Adtech platforms are relying on…
Native and Programmatic Advertising Escalated.io Announces Anti-Malvertising & IVT For Datorama On Salesforce AppExchange, The… AIT News Desk Apr 25, 2022 Escalated.io announced it has launched Anti-Malvertising & IVT for Datorama on Salesforce AppExchange, empowering customers to track the impact of…
Native and Programmatic Advertising UK Ad Fraud Analysis Demonstrates Success of Coordinated Industry Anti-Fraud Programmes AIT News Desk May 8, 2020 TAG UK Fraud Snapshot Conducted by the 614 Group Finds 76 Percent Less IVT in TAG Certified Channels vs. UK Industry Average The Trustworthy…