Video Magnite to Acquire SpotX AIT News Desk Feb 5, 2021 Deal Creates Largest Independent CTV & Video Advertising Platform Magnite, the largest independent sell-side advertising platform, announced that…
Native and Programmatic Advertising CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report… AIT News Desk Dec 9, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry…
Analytics Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media… AIT News Desk Aug 27, 2020 Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital Nielsen …