Cloud The Trade Desk and LiveRamp to Lead Industry Effort to Bring New Privacy-First Interoperable ID… AIT News Desk Mar 1, 2022 The Trade Desk and LiveRamp announced that they plan to collaborate with key European market leaders on the development and deployment of European…
Cloud LiveRamp Collaborates with Adobe to Enable Omnichannel People-based Targeting and Measurement AIT News Desk Feb 24, 2022 Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on Device-based Identifiers…
Native and Programmatic Advertising AiThority Interview with Will Keggin, Head of TV at LiveRamp Sudipto Ghosh Feb 1, 2022 Will, please tell us about your journey into technology space and how you started at LiveRamp. I have been working with media and technology for…
Native and Programmatic Advertising LiveRamp Announces The Integration Of The Authenticated Traffic Solution (ATS) Into Amazon Publisher… AIT News Desk Jan 28, 2022 Tens of thousands of publishers using Amazon Publisher Services (APS) now have a more convenient way to connect authenticated inventory to advertiser…
Native and Programmatic Advertising What’s Next for Digital IDs and Online Ad Measurement? Brian Mullin Nov 30, 2021 The conversation around third-party cookies, digital IDs, Universal ID2.0, and other potential solutions is a hot topic in ad measurement. Protecting…
Native and Programmatic Advertising TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer AIT News Desk Nov 23, 2021 Data/Identity Product Expert to Lead TVDataNow's Efforts to Build Out Company's Attribution Solution TVDataNow, the measurement platform for…
Native and Programmatic Advertising Captify Launches Search-Powered Addressable TV, Strengthening Advertisers’ Ability to Reach… Sudipto Ghosh Nov 1, 2021 Captify will Deliver the Ultimate Personalized Viewing Experience
Customer Experience AiThority Interview with Michelle Dooley, MD of Safe Haven Strategy at LiveRamp Sudipto Ghosh Oct 4, 2021 Hi, Michelle. Please tell us about your journey into the tech industry. My professional journey began at 7-Eleven where I was a division community…
Data Management Yieldmo’s Smart Exchange Integrates with LiveRamp, Enabling Best-in-Class Insights with… AIT News Desk Aug 25, 2021 Yieldmo Will Support Targeting on LiveRamp’s Authenticated Traffic Solution Integration Will Make Publisher Traffic More Addressable, and Enable…
Data Management LiveRamp Names David Pann Chief Product Officer AIT News Desk Aug 3, 2021 Former Vice President of Global Search for Microsoft Will Accelerate Product Development Velocity, Strengthen Platform Capabilities, and Scale…