Technology IAS Announces First Attention Product to Unify Media Quality and Eye Tracking PRNewswire Jan 5, 2024 Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers Integral Ad Science, a leading global…
Technology Lumen Research Hires New General Manager for North America and EMEA Head of Sales AIT Staff Writer Nov 29, 2022 Continued expansion at Lumen comes as it offers increasing numbers of clients with ground-breaking attention measurement Lumen Research, the leader…
Native and Programmatic Advertising Lumen Research and Avocet Combine Forces to Drive a New Category in Attention AIT Staff Writer Nov 16, 2022 The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe Lumen…
Native and Programmatic Advertising New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands… AIT Staff Writer Sep 8, 2022 In conjunction with Lumen, TVision set to expand its panel to the United Kingdom TVision, the company measuring every second of TV and CTV viewer…
Content Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale AIT Staff Writer Jun 1, 2022 New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences Havas Media Group…
Native and Programmatic Advertising Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates AIT News Desk Mar 30, 2021 Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact Inskin Media, which…