Cloud Magnite Integrates Snowflake’s Media Data Cloud to Enhance Secure Data Activation for Agencies,… AIT News Desk Sep 30, 2023 Magnite the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.…
Technology Banijay Rights Collaborates with Magnite and SpringServe to Power FAST Monetisation GlobeNewswire May 31, 2023 Magnite and SpringServe’s technology will support Banijay Rights global expansion of FAST services Magnite , the world’s largest independent…
Technology Magnite Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video Inventory GlobeNewswire Apr 17, 2023 Camelot, GroupM, MiQ Among Launch Partners; Direct Buying Solution Maximizes Revenue for Magnite Sellers Magnite, the world’s largest independent…
Technology Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online… AIT News Desk Jan 10, 2023 Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities…
Native and Programmatic Advertising Magnite Helps Travel Texas Expand Cross-Platform Audience Reach With Programmatic Addressable… AIT News Desk Sep 1, 2022 Campaign achieved 21-35% incremental reach across key audience segments with the addition of linear addressable and higher conversion efficiency for…
Analytics LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for… AIT News Desk Jun 22, 2022 Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced a multi-year deal with LG Ads Solutions, the connected…
Machine Learning Browsi to Launch Within Magnite’s Demand Manager Control Center AIT News Desk Jun 13, 2022 Early test results show 41% increase in viewability, 33% increase in impressions, 25% increase in RPM, 20% decrease in CLS scores Leading AI…
Native and Programmatic Advertising Magnite Signs With NewsGuard to Enhance Commitment to Brand Safety and Inventory Quality AIT News Desk May 24, 2022 Magnite, the largest independent sell side advertising platform, announced that it has signed with NewsGuard, an organization that rates news sources…
Native and Programmatic Advertising VIZIO Inks Deal with TransUnion to Expand Household Connect and Better Link TV and Mobile Ads For… AIT News Desk Mar 29, 2022 Advertisers Can Now Leverage VIZIO’s Proprietary Inscape Audience Data to Connect 19 Million Smart TV Households With Millions of Computers, Tablets…
Native and Programmatic Advertising Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue AIT News Desk Nov 24, 2021 Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels Frndly TV, the leading…