Native and Programmatic Advertising Ad-Tech Innovator QTT Launches Marketplace to Drive Seamless Digital, Linear TV Ad Interoperability AIT News Desk Aug 24, 2021 Launch Follows Receipt of Patents Achieving Advertising-System Interoperability Among Broadcasters, Cable Networks, MVPDs and Digital Supply and…
Business Intelligence Merkle Collaborates With Magnite On Merkury Identity Resolution Platform AIT News Desk Aug 13, 2021 New solution delivers an open source infrastructure for cross-channel addressability, personalization, and measurement in a post-cookie environment…
Native and Programmatic Advertising Magnite Acquires SpringServe, A Leader In CTV Ad Serving Technology AIT News Desk Jul 2, 2021 Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory Current SpringServe clients include Pluto…
Video Magnite to Acquire SpotX AIT News Desk Feb 5, 2021 Deal Creates Largest Independent CTV & Video Advertising Platform Magnite, the largest independent sell-side advertising platform, announced that…
Mobile Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers AIT News Desk Oct 31, 2020 Mediahuis Nederland, Impala Studios and Slickdeals among first publishers to adopt Demand Manager Mobile Magnite, the largest independent omnichannel…
Native and Programmatic Advertising IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry AIT News Desk Oct 6, 2020 Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future IBM announced three new…
Native and Programmatic Advertising Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the… AIT News Desk Sep 29, 2020 Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced its expanded relationship with Discovery in support of…
Native and Programmatic Advertising Magnite Names Katie Evans as Chief Operating Officer AIT News Desk Sep 23, 2020 Magnite, the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief Operating Officer of the…