Technology AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends AIT News Desk Feb 1, 2023 New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the…
Technology Hopin Begins Public Rollout Of Hopin Session, A New Video Product For Creating Interactive Webinars… AIT News Desk Dec 6, 2022 The release of Session follows Hopin’s expansion to a multiproduct company Hopin, the multiproduct community experiences company, announces the…
Technology LiveRamp and Meta Expand Partnership to Power Seamless Activation, Measurement, and Optimization AIT News Desk Nov 3, 2022 LiveRamp deepens integration with Meta, now including Conversions API, to enable end-to-end, person-based marketing LiveRamp announced an…
Technology Viant Reinforces Privacy-compliant, Secure IDs for Marketers and Publishers With Snowflake AIT News Desk Nov 1, 2022 Viant Technology , a leading people-based advertising software company, announced that it is leveraging Snowflake, the Data Cloud company, to support…
Martech Marketing Technology Leader Knak Launches Inspiration Centre AIT News Desk Oct 11, 2022 Knak inspires enterprise marketing teams with hundreds of emails and landing pages that they can transform to design their own campaign in minutes…
Martech New Research from Pantheon Reveals 86% of Marketing and IT Leaders Want to Improve Website Agility… AIT News Desk Aug 4, 2022 New Research from Pantheon Reveals 86% of Marketing and IT Leaders Want to Improve Website Agility but Collaboration Lags Pantheon, the SaaS-based…
Native and Programmatic Advertising New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend AIT News Desk Jul 27, 2022 Majority of marketers still rely on flawed attribution methods and struggle to connect advertising to business results Measured, the leading…
Augmented Reality Brands Get Intelligent Creative for AR Across Platforms like TikTok and Instagram with VidMob AIT News Desk Jul 24, 2022 Brands Like Hyundai Boost Marketing Performance with Data-Driven Creative Experiences VidMob, the leading platform for Intelligent Creative,…
Martech Teampay Introduces Teampay for Marketers to Transform Marketing Departments’ Purchasing Process AIT News Desk Jul 13, 2022 All-In-One Purchasing Platform Helps Marketers Take Control and Spend Smarter Teampay, the all-in-one purchasing platform, announced a new…
Martech International Brands Select Emplifi to Grow TikTok Audiences AIT News Desk Jul 6, 2022 Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their…