Martech Social Commerce Driving Awareness, Sales for Brands AIT News Desk Jun 29, 2022 Traackr’s 2022 Influencer Marketing Impact Report Reveals How Influencers, Content and Platforms Drive Consumer Purchase Behavior When the pandemic…
Native and Programmatic Advertising Good-Loop and Scope3 Partnership Provides Marketers with Tools to Decarbonise Entire Programmatic… AIT News Desk Jun 21, 2022 Ads for good platform offers turnkey solution for brands and agencies looking to harness Scope3’s holistic ad tech data; Combined, this technology…
Native and Programmatic Advertising Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar AIT News Desk Jun 17, 2022 Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global advertising technology…
Martech VidMob Introduces Intelligent Creative SaaS Platform to Drive Marketing Performance AIT News Desk Jun 16, 2022 Flexible offering combines leading creative analytics and workflow to improve speed of delivery and creative impact at scale VidMob, the leading…
Native and Programmatic Advertising Comscore Enables Holistic View of Online Consumer Engagement Through Launch of Total Digital… AIT News Desk Jun 15, 2022 Company aims to shift how the industry thinks about measurement – from a siloed, channel-specific perspective to a consumer perspective Comscore,…
Martech Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video AIT News Desk May 27, 2022 Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. Emplifi,…
Native and Programmatic Advertising Smartly.io Joins TikTok Marketing Partner Program, Offering Next-level Ad Performance at Scale AIT News Desk Apr 29, 2022 Social media advertising platform helps TikTok advertisers drive performance via end-to-end solution for today's brands Smartly.io, the leading…
Martech Two-thirds Of Consumer Packaged Goods Marketers Cite Return On Ad Spend As The Most Important… AIT News Desk Apr 27, 2022 79% of marketers surveyed have investigated or will investigate a clean room in the next year 71% are using incremental sales lift to…
Martech 70% Of Marketers Embrace Tech For Post-pandemic Success, But Lack The Required Technical Skills AIT News Desk Apr 11, 2022 New Clevertouch Marketing survey reveals that marketers are on average overwhelmed by the marketing technology at their disposal. 40% of…
Martech New CMO Club Solutions Guide Examines “The Unstoppable Evolution of TV to Total Video” AIT News Desk Apr 4, 2022 The CMO Club and Catalina Partner to Provide Marketers Guidance on How to Embrace the TV Evolution with Confidence & Clarity Total video -…