New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
Majority of marketers still rely on flawed attribution methods and struggle to connect advertising to business results
Measured, the leading…
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Marketers
Brands Get Intelligent Creative for AR Across Platforms like TikTok and Instagram with VidMob
Brands Like Hyundai Boost Marketing Performance with Data-Driven Creative Experiences
VidMob, the leading platform for Intelligent Creative,…
Teampay Introduces Teampay for Marketers to Transform Marketing Departments’ Purchasing Process
All-In-One Purchasing Platform Helps Marketers Take Control and Spend Smarter
Teampay, the all-in-one purchasing platform, announced a new…
International Brands Select Emplifi to Grow TikTok Audiences
Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their…
Social Commerce Driving Awareness, Sales for Brands
Traackr’s 2022 Influencer Marketing Impact Report Reveals How Influencers, Content and Platforms Drive Consumer Purchase Behavior
When the pandemic…
Good-Loop and Scope3 Partnership Provides Marketers with Tools to Decarbonise Entire Programmatic…
Ads for good platform offers turnkey solution for brands and agencies looking to harness Scope3’s holistic ad tech data; Combined, this technology…
Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar
Integrated omnichannel planning and activation meets real-time brand measurement and optimization
Quantcast, a global advertising technology…
VidMob Introduces Intelligent Creative SaaS Platform to Drive Marketing Performance
Flexible offering combines leading creative analytics and workflow to improve speed of delivery and creative impact at scale
VidMob, the leading…
Comscore Enables Holistic View of Online Consumer Engagement Through Launch of Total Digital…
Company aims to shift how the industry thinks about measurement – from a siloed, channel-specific perspective to a consumer perspective
Comscore,…
Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video
Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.
Emplifi,…