Native and Programmatic Advertising Gimbal | true[X] Names Charles Adelman As VP, Business Transformation & Innovation AIT News Desk Feb 2, 2022 The company, focused on CTV engagement advertising and location-based marketing services, hires Adelman to elevate tech product development and…
Martech Drift Integration With The ON24 Platform Helps Customers Increase Engagement And Maximize Revenue AIT News Desk Jan 4, 2022 ON24 continues to expand engagement data for marketing and sales to speed decision-making and accelerate buyer journeys ON24 announced new…
Martech 7 Out Of 10 Marketers More Likely To Use Influencers In Campaigns Since Pandemic AIT News Desk Dec 16, 2021 Influencer marketing (46%) is the most effective marketing channel for conversion, second only to a ‘recommendation from someone you trust’ (53%)…
Financial Services Qonsent Closes $5 Million In Seed Funding Backed By Leading Investors AIT News Desk Dec 16, 2021 Zekavat Investment Group, Gary Vaynerchuk, Michael Kassan, Tom Chavez, and others invest in the first true consumer-first data privacy and consent…
Martech ListenFirst Launches Influencer & Partner Analytics AIT News Desk Nov 15, 2021 The comprehensive solution provides marketers with the analytics needed to identify and properly measure the performance of influencers on social…
Video Higher Ed CRM Leader Element451 Integrates With Covideo Further Enhancing Personalization For… AIT News Desk Oct 26, 2021 Partnership removes engagement barriers allowing seamless video communication with students delivered directly via chat or text Video has emerged as…
Customer Experience Kinesso Launches Kinesso Intelligent Identity AIT News Desk Sep 30, 2021 Solution delivers 15-20%+ campaign reach improvement Kinesso, IPG’s marketing intelligence company, announced the launch of Kinesso Intelligent…
Sales and Customer Support Contentsquare Survey Reveals Half Of Marketers Feel Ill-Prepared For Black Friday And The Holiday… AIT News Desk Sep 14, 2021 New research reveals 70% of marketers are concerned about technical issues for online shopping and 37% of marketers are already stressed out over…
Customer Experience Creator™ by Zmags Unveils World’s First Self-service Way to Turn Any Design File into an Interactive… AIT News Desk Sep 9, 2021 New Product Innovation Empowers Marketers to Go from Creative Ideas to Digital Experiences in Seconds Creator by Zmags, transforming how customers…
Martech Marketers Use Surveys to Measure, Track, and Optimize Previously Hard-to-track Channels AIT News Desk Aug 24, 2021 Spot Trender, a leader in advertising testing and consumer insights, partnered with Bottle Rocket and Eicoff to launch a research study on customer…