Marketers

Marketers today have an incredible amount of data available to them to understand the customer journey — from what content formats and channels…

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be…

My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…

Marketers, being marketers, love to embrace the technology that will generate more leads, convert prospects and generate sustainable sales revenue in…