Native and Programmatic Advertising INCRMNTAL Secures $4.1 Million Seed Funding As It Enters Next Phase Of Hyper-growth AIT News Desk Jul 26, 2022 The cross-channel incrementality measurement platform has secured capital from Play Ventures and Heracles Capital to double its operations, as it…
Customer Experience Zoho Unifies Marketing Operations with New Platform Driving Business Growth and Improved Customer… AIT News Desk Jun 13, 2022 Zoho Corporation, a leading global technology company, announced Zoho Marketing Plus, a new unified platform that brings together marketing activities…
Native and Programmatic Advertising The Balancing Act of Brand Responsibility in Advertising Roxanne Harley Feb 25, 2022 Brand and social responsibility is big business. It’s highlighted in the news daily, top of the agenda for management, and also starting to take…
Customer Experience Dynamic Yield Research Finds Pandemic Has Propelled Significant Advancements in Personalization AIT News Desk Dec 14, 2021 In 2021 State of Personalization Maturity Report, Increased Investments Translate Into Greater Results Dynamic Yield, the Experience Optimization…