Marketing Analytics

Neustar, Inc., a global information services and technology company and leader in identity resolution, launched Neustar Unified Analytics powered by …

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have…

8 in 10 consumers felt more confident making high-stakes purchases online when given a clear option to speak with a live agent; 1 in 3 will find a new…

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to…

Despite COVID-19 and Global Lockdowns, Mapp Cloud Demand Surges Mapp, one of the world’s largest independent marketing platforms, announced record…

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive…

StrategyBox, a marketing analytics platform that makes it easy to understand what marketing activities drive sales, has closed a $2 million seed round…

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as…

Awarded to recognize Google Cloud partners who have made a positive impact on the world Quantiphi, an award-winning applied artificial intelligence…

Cigna has named Kristen Lauria, Global Chief Marketing Officer, effective March 23. She will report to David M. Cordani, President and Chief Executive…