Automation BounceX & Emarsys Announce Strategic Technology Partnership AIT News Desk Oct 1, 2019 Integration Will Turbocharge Time-To-Value for Marketers BounceX, a category leader in device identity resolution, announced an expanded…
Video Survey Finds Most Businesses Create Videos In-House, Showcasing the Content’s Ease and… AIT News Desk Sep 27, 2019 A New Survey by Portfolio Website Visual Objects Shows That Most Businesses (60%) Use Video in Their Inbound Marketing Strategies. Almost…
AIT MegaMind AiThority Interview with Eric Wittlake, Senior Marketing Analyst at TOPO Sudipto Ghosh Sep 25, 2019 Tell us about your role and the team/technology you handle at TOPO. As an Analyst in TOPO’s Marketing practice, I’ve had the privilege of spending…
Machine Learning Renowned Leaders of Evolving Tech Industry Join Act-On Executive Team AIT News Desk Sep 13, 2019 David Greenberg and Aaron Johnson Each Bring 20+ Years of Experience in Helping Shape and Drive Growth for Marketing Technologies Leading Marketing…
Analytics New PFL Survey Finds Direct Mail Boosts Multichannel Campaign Success – But Not All Marketers… AIT News Desk Sep 10, 2019 8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail…
News Drift Announces Acquisition of Giant Otter & Launch of Drift Automation AIT News Desk Sep 4, 2019 Conversational Marketing Leader Unveils First Marketing Automation Product Built for the Customer Era at HYPERGROWTH 2019 Drift, the leading…
Guest Authors 4 Tips for Scaling Your Event Programs in the GDPR Era Amy Barone Aug 27, 2019 It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other…
Guest Authors 8 Tips for Creating High-Performing Emails RJ Horsley Aug 20, 2019 Despite the advancements of modern marketing, email is still one of the best ways to connect with customers. This infographic highlights eight tips…
AIT MegaMind AiThority Interview With John Prestridge, SVP at EasyVista Sudipto Ghosh Jul 29, 2019 Know My Company How do you interact with technology, especially Artificial Intelligence on a daily basis? As with most technology professionals, I…
News Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM Sudipto Ghosh May 30, 2019 Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced the launch of…