Marketing Budget

Time and again, influencer marketing is touted as one of the most effective means of converting audience hearts, minds and ultimately wallets. In…

Customers have more channels to engage with brands than ever before. And, they are engaging with brands across multiple touchpoints - before even…

Gartner CMO Spend Survey Reveals Budgets Have Fallen to Their Lowest Level in Recent History Marketing budgets have fallen to their lowest recorded…

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid…

Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as timorous…

By 2020, 48 percent of B2B technology companies plan to use purchase-intent targeting to reach in-market buyers Spiceworks, the marketplace that…