Guest Authors Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers Rob Friedman Dec 17, 2019 As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount of this…
Analytics New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased… AIT News Desk Sep 24, 2019 Millennial Shopping Surge to Help Spur Five Percent Total Increase in Holiday Spend OpenX released its annual holiday report in conjunction with…
Guest Authors Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers James Gin Sep 6, 2019 With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven marketing practices, using…