Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop
Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s…
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Marketing Campaigns
Hold Onto Your Subscribers and Improve Your Customer Experience While Transitioning From One Payment…
It’s no longer breaking news that subscriptions are on the rise, and that growth will only continue. Look at your own family for example; do you know…
Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount of this…
New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased…
Millennial Shopping Surge to Help Spur Five Percent Total Increase in Holiday Spend
OpenX released its annual holiday report in conjunction with…
Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven marketing practices, using…