marketing data

With AI, we’re on the verge of achieving retail marketing’s holy grail: true one-to-one personalization. This is crucial because recognizing the…

In recent years, changing consumer expectations have driven a seismic shift in the financial landscape. With an increasing demand for digital…

Hi Hendrik, welcome to AiThority.com's Predictions Series. Please tell us about the evolution and ever-changing role of Artificial Intelligence (AI)…

Marketing with AI provides endless applications to users. The word ‘phenomenon’ doesn’t even begin to describe what we’ve seen in the AI space this…

Generative AI (GenAI), a form of artificial intelligence capable of creating content or designs based on specific input data, has become a…

Acceleration Partners (AP), the leading global partnership agency, announced it has integrated artificial intelligence (AI) into its partnership…

The digital marketing landscape has faced game-changing challenges recently, forcing brands to adapt their tracking solutions to ensure they comply…

Kantar, the world’s leading marketing data and analytics company, announced the launch of its Global Connected Data Solutions Team within its Profiles…

The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica.…

A lot has changed in 2022. We’ve innovated through the disruption and changes in buying behavior following a global pandemic, adapted to a hybrid work…