marketing data

Dataline, one of the nation’s leading providers of marketing data, modeling and analytics, has launched an innovative new SaaS and DaaS platform…

Businesses of all sizes are increasing investments in digital channels and customer data management. In many cases, these companies can point to…

The concept of Customer experience management (CEM or CXM) has undergone a massive transformation in the recent years. We use Bernd Schmitt's…

Marketers and media owners are bracing themselves for a cookie-less world with first-party data initiatives. Reaching potential customers with lesser…

Consumers are researchers. They are seeking out information on each and every purchase, no matter the category, and they are consulting a wide range…

eyezon, a leading social shopping platform that connects, in real time, e-commerce shoppers with retail sales agents, friends, family and even product…

As the world continues to grapple with the fallout of the Covid-19 pandemic and consumers move — and stay — online, so too are brands scrambling to…

Only 40% feel their audience building and targeting capability is strong 54% of C-suite respondents recognise manual data wrangling as a significant…

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford Sales and marketing are the ultimate revenue-generating…

AnalyticsIQ, a leading provider of predictive marketing data, announced the availability of individual-level marketing data on AWS Data Exchange, a…