Martech Wodwo Launches a First-Of-Its-Kind AI Modeling and Data Platform Built for Marketers AIT News Desk Jun 10, 2022 Dataline, one of the nation’s leading providers of marketing data, modeling and analytics, has launched an innovative new SaaS and DaaS platform…
Analytics Where Are You on the Customer Data Maturity Curve? Tom Treanor Jun 1, 2022 Businesses of all sizes are increasing investments in digital channels and customer data management. In many cases, these companies can point to…
Martech How Global Brands Benefited from Qualtrics’ Great Customer Experience Management Sudipto Ghosh May 6, 2022 The concept of Customer experience management (CEM or CXM) has undergone a massive transformation in the recent years. We use Bernd Schmitt's…
Big Data Digesting the Cookiepocalypse and the Future with First-Party Data John Kariotis May 3, 2022 Marketers and media owners are bracing themselves for a cookie-less world with first-party data initiatives. Reaching potential customers with lesser…
Martech Shoppers and Social Media: New Data for Digital Marketers Clayton Southerly Apr 6, 2022 Consumers are researchers. They are seeking out information on each and every purchase, no matter the category, and they are consulting a wide range…
Martech Eyezon Expands Product Ecosystem to Bring in Better Analytics for E-commerce Shopping Trends Sudipto Ghosh Jan 27, 2022 eyezon, a leading social shopping platform that connects, in real time, e-commerce shoppers with retail sales agents, friends, family and even product…
Martech Creating Meaningful Loyalty Experiences Through Privacy-First Personalization Gowthaman Ragothaman Jan 24, 2022 As the world continues to grapple with the fallout of the Covid-19 pandemic and consumers move — and stay — online, so too are brands scrambling to…
Martech A third Of CMOs Don’t Trust Their Marketing Data According To Adverity Research AIT News Desk Nov 15, 2021 Only 40% feel their audience building and targeting capability is strong 54% of C-suite respondents recognise manual data wrangling as a significant…
Martech Finding Common Ground: It’s Time to Align Sales and Marketing James Frampton Nov 11, 2021 “If everyone is moving forward together, then success takes care of itself.” – Henry Ford Sales and marketing are the ultimate revenue-generating…
Analytics AnalyticsIQ Makes Marketing Data Available on AWS Data Exchange AIT News Desk Oct 20, 2021 AnalyticsIQ, a leading provider of predictive marketing data, announced the availability of individual-level marketing data on AWS Data Exchange, a…