Technology Steve Caldwell Joins RKD Group as Senior Vice President of Data and Analytics Solutions AIT News Desk Nov 21, 2022 RKD, the leading fundraising and marketing solutions provider to nonprofits in North America, is excited to welcome Steve Caldwell as Senior Vice…
Technology Experts Reveal Why It’s Time to Tackle the ‘Dirty Data’ Crisis Billy Loizou Oct 13, 2022 According to a recent study from Validity, 44% of respondents estimated their company loses more than 10% of their annual revenue due to poor quality…
Machine Learning Omneky Improves Personalized AI Image Generation with Gpt-3 Powered Prompts AIT News Desk Sep 27, 2022 Omneky, an AI-driven marketing platform, announced that it now offers personalized prompts for image generation by combining the power of GPT-3 and…
Martech What Is Composable Commerce and its Benefits? Sam van Hees Jun 28, 2022 All-in-one solutions are past their time. For e-commerce businesses, this has never been more true given the assortment of tools necessary to run a…
Cloud Outward Media, Inc. Launches on Snowflake Marketplace and Snowflake Media Data Cloud AIT News Desk Jun 28, 2022 Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced it has partnered with Snowflake, the Data Cloud company, to…
Martech Wodwo Launches a First-Of-Its-Kind AI Modeling and Data Platform Built for Marketers AIT News Desk Jun 10, 2022 Dataline, one of the nation’s leading providers of marketing data, modeling and analytics, has launched an innovative new SaaS and DaaS platform…
Analytics Where Are You on the Customer Data Maturity Curve? Tom Treanor Jun 1, 2022 Businesses of all sizes are increasing investments in digital channels and customer data management. In many cases, these companies can point to…
Martech How Global Brands Benefited from Qualtrics’ Great Customer Experience Management Sudipto Ghosh May 6, 2022 The concept of Customer experience management (CEM or CXM) has undergone a massive transformation in the recent years. We use Bernd Schmitt's…
Big Data Digesting the Cookiepocalypse and the Future with First-Party Data John Kariotis May 3, 2022 Marketers and media owners are bracing themselves for a cookie-less world with first-party data initiatives. Reaching potential customers with lesser…
Martech Shoppers and Social Media: New Data for Digital Marketers Clayton Southerly Apr 6, 2022 Consumers are researchers. They are seeking out information on each and every purchase, no matter the category, and they are consulting a wide range…