marketing data

If the pandemic has taught us anything, it’s that many of the business rules we once took for granted no longer apply. For retailers, shifting…

A recent global study undertaken by IDC for Sisense found BI and analytics were top of the list of programs canceled due to COVID budgetary shrinkage,…

Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets, Says Gartner  Customer experience (CX) efforts remain inconsistent in…

Connecting Different Data Sources and Bringing Them All Together Streamlines Marketing Decisions Through Actionable Insight Adverity, a leading…

Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the…

Tell us about your role and the team/technology you handle at TOPO. As an Analyst in TOPO’s Marketing practice, I’ve had the privilege of spending…

The Latest Nielsen Sports’ Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and…