Marketing Insights

A lot has changed in 2022. We’ve innovated through the disruption and changes in buying behavior following a global pandemic, adapted to a hybrid work…

Amperity has announced the hiring of Seema Kumar as chief people officer and Megan McDonagh as chief marketing officer. Together, the two bring…

With most people now on mobile, the argument goes, marketers should make mobile marketing their priority. But, with marketing effectiveness at an…

Things are about to get very “interesting” in mobile marketing. Between the continued fall-out from industry-wide moves towards privacy, the coming…

Horizon Media has selected Catalina as its purchase-based data insights provider, strengthening its proprietary blu. data platform and support of…

Experiences are at the heart of the human condition, and in the business world, not only contribute to how consumers perceive a brand, but…

In the automotive marketing field, we’ve moved from a position of relative certainty, where business models were well-established and most innovation…

In a recent Dynata survey on customer loyalty, 74% of consumers indicated that feeling valued and understood both factor more into brand loyalty than…

Of all the tools marketers have at their disposal, a video marketing strategy is perhaps the most effective and the most misunderstood. It is ideally…

Building a marketing strategy that pivots on customer centricity has emerged as the top requirement from any Marketing function. Deloitte's latest…