Martech Customers Weigh in: Loyalty is Conditioned on a Personalized Experience John Nash May 3, 2022 In a recent Dynata survey on customer loyalty, 74% of consumers indicated that feeling valued and understood both factor more into brand loyalty than…
Video Three Steps to Optimize Your Video Marketing Strategy Kai Hennings Apr 29, 2022 Of all the tools marketers have at their disposal, a video marketing strategy is perhaps the most effective and the most misunderstood. It is ideally…
Machine Learning Thriving in the Era of Customer Centricity: Data-driven Insights Into Key Trends Upending the… Sudipto Ghosh Oct 20, 2021 Building a marketing strategy that pivots on customer centricity has emerged as the top requirement from any Marketing function. Deloitte's latest…
Martech LinkedIn Influencer ‘Call Me Joce’ Joins Netrush as New Head of Marketing AIT Staff Writer Oct 6, 2021 Leading e-commerce growth platform, which helps brands thrive on Amazon and other emerging marketplaces, appoints founder, entrepreneur and marketer,…
Martech 3 Steps to a Successful Social Media Personalization Campaign Smita Shore Oct 5, 2021 Once considered a budding trend to give your marketing strategy an edge, personalization is now essential to the success of ad campaigns for brands.…
Martech Powerful Strategy on How to Maximize the Impact of Your MarTech Stack Justine O'Neill Sep 14, 2021 New technologies and automation processes continue to play an increasingly important role in modern marketing, and with this has come, an exponential…
Analytics Coravin, Inc. Appoints Leena Jain as Chief Marketing Officer of Coravin AIT News Desk Jul 12, 2021 Former Humanscale and L'oréal Executive Brings Strong Brand Marketing Experience, Data-Driven Decision-Making and Organizational Excellence to Coravin…
Analytics The Disconnect Between Email and Wider Marketing Teams Sam Holding Jun 20, 2021 It is estimated that around 80% of businesses use email as their primary communication tool, especially when it comes to external communications.…
Machine Learning AI, CDPs and the Future of Customer Experience in 2021 David Hegarty Jun 16, 2021 Customer Data Platforms (CDP) are state-of-the-art for marketers who want to connect meaningfully with their customers. But AI can take CDPs even…
Analytics Page Speed and SEO: Everything Google Has Said So Far Evgeni Yordanov May 14, 2021 Page Speed and SEO: Everything Google Has Said So Far In May 2020, Google announced that the Core Web Vitals will be a ranking factor.…