Marketing Insights

In a recent Dynata survey on customer loyalty, 74% of consumers indicated that feeling valued and understood both factor more into brand loyalty than…

Of all the tools marketers have at their disposal, a video marketing strategy is perhaps the most effective and the most misunderstood. It is ideally…

Building a marketing strategy that pivots on customer centricity has emerged as the top requirement from any Marketing function. Deloitte's latest…

Leading e-commerce growth platform, which helps brands thrive on Amazon and other emerging marketplaces, appoints founder, entrepreneur and marketer,…

Once considered a budding trend to give your marketing strategy an edge, personalization is now essential to the success of ad campaigns for brands.…

New technologies and automation processes continue to play an increasingly important role in modern marketing, and with this has come, an exponential…

Former Humanscale and L'oréal Executive Brings Strong Brand Marketing Experience, Data-Driven Decision-Making and Organizational Excellence to Coravin…

It is estimated that around 80% of businesses use email as their primary communication tool, especially when it comes to external communications.…

Customer Data Platforms (CDP) are state-of-the-art for marketers who want to connect meaningfully with their customers. But AI can take CDPs even…

Page Speed and SEO: Everything Google Has Said So Far In May 2020, Google announced that the Core Web Vitals will be a ranking factor.…