Machine Learning SAVVI AI and GainShare Performance Marketing Partner to Develop Real-Time Predictive Performance AIT News Desk Sep 21, 2022 GainShare, a full-service performance marketing agency based in North America, has partnered with SAVVI AI, the first low-code, end-to-end Machine…
Martech Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and… AIT News Desk Sep 16, 2022 Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and…
Cloud Study Reveals Zeta Delivers More Effective Acquisition Campaigns AIT News Desk Jun 30, 2021 A Total Economic Impact™ study analyzes financial and business benefits enabled by Zeta Zeta a leading cloud-based marketing technology company…
Guest Authors Hacking the Gordian Knot: Spinning Business Gold from Financial Marketing Budgets Kiran Ramaswamy Jan 9, 2020 Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as timorous…