Marketing investments

GainShare, a full-service performance marketing agency based in North America, has partnered with SAVVI AI, the first low-code, end-to-end Machine…

Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and…

A Total Economic Impact™ study analyzes financial and business benefits enabled by Zeta Zeta a leading cloud-based marketing technology company…

Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as timorous…