Browsing Tag

marketing leaders

New Optimizely Research Uncovers How Hidden Costs Are Shaping Marketers’ Current Realities

PR Newswire Jun 27, 2023

Optimizely, the leading digital experience platform (DXP) provider, unveiled a new research report Confessions of a CMO: Uncovering Hidden Costs…

Martech

Half of Marketing Leaders Say MarTech Investment Could Significantly Increase Revenues Over Next…

AIT News Desk Jul 6, 2022

Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that…

Martech

Gartner Says Marketers Must Re-Establish and Fortify Connections with Customers, Business Partners…

AIT News Desk Sep 2, 2021

Marketers play a vital role in re-establishing and fortifying connections across the stakeholder landscape—from customers to business partners and…

IT and DevOps

Hive9 Introduces Advanced Custom Attributes to Accommodate Complex Marketing Segmentation Needs

AIT News Desk Dec 28, 2020

Hive9, a provider of software for marketing leaders to plan, measure and predict revenue from marketing, announced the availability of a suite of new…