Marketing Measurement

With the global CDP market size expected to grow from AU$7.18 billion in 2022 to AU$29.47 billion by 2027, leading customer data platform company…

TikTok is the most effective paid marketing channel for eCommerce brands with aggressive growth targets, according to an independent study run by…

Leavened, a leading marketing measurement technology company, is proud to introduce a new feature within its MMM (marketing mix model) platform that…

Northbeam helps customers scale profitably in a privacy-first marketing landscape, tracking $4.4 billion in revenue, $1.2 billion in ad spend,…

Leavened, a leading marketing measurement technology company, is proud to announce Adam Rodgers as President. In his new role, Rodgers will oversee…

Leavened, the leading marketing measurement technology company, is proud to announce William Parker as Vice President of Client Strategy. In this…

The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the…

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your…