Browsing Tag

Marketing Mix Modeling

Neustar, a TransUnion company, announced a new partnership with iHeartMedia, the leading audio company in America, to include broadcast radio in…

Martech

Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider

AIT News Desk May 11, 2022

Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this…

Martech

Marketscience Launches BaseDynamics: A More Accurate Measurement Of Short And Long-Term Marketing…

AIT News Desk Nov 15, 2021

Independent marketing analytics firm Marketscience announces the launch of BaseDynamics, a holistic Marketing Mix Modeling approach to quantifying…

Analytics

IRI Joins Marketing Mix Modeling Program on Facebook

AIT News Desk Jan 3, 2020

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights IRI, a global leader in…

Marketing Mix Modeling

iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution

Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider

Marketscience Launches BaseDynamics: A More Accurate Measurement Of Short And Long-Term Marketing…

IRI Joins Marketing Mix Modeling Program on Facebook