Martech Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider AIT News Desk May 11, 2022 Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this…
Guest Authors Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients Marianne Vita Feb 14, 2020 Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term…
Guest Authors Leading the Cyber Pack: Top 5 Most Effective Thought Leadership Tactics in Cybersecurity Patrick Kehoe Oct 11, 2019 Cybersecurity Marketing has become as complex, and as much a moving target, as the security market itself. A brief walkthrough Black Hat or RSA will…