Technology InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable… Business Wire Sep 15, 2023 Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi, a leading provider…
Machine Learning Here’s Why Marketing Outsourcing Can Get Companies Ready for Generative AI Domenic Colasante Jun 16, 2023 As a former CMO, I do not envy today’s marketing leaders, who are forced to do more for less at an unprecedented level. I know they’re scratching…
Machine Learning Xtend Celebrates Global Launch of AI Ad-Engine with Top Ecommerce Partners from Around The World AIT News Desk Apr 27, 2023 Xtend, a provider of futuristic marketing technologies, announced the launch of a world-class AI first retargeting engine, and opened its global…
Technology Put People, Not Tech, at the Heart of Your MarTech Program Mishel Justesen Apr 9, 2023 Marketing Technology (i.e., MarTech) spending is up, but let’s face it: Digital experiences that marketing technology can deliver often underperform.…
Technology Orbee Receives an Investment from Pohanka Automotive Group for its Enterprise Marketing Data… AIT News Desk Dec 2, 2022 Pohanka Automotive Group, one of the nation’s leading organizations in the automotive industry, has invested in Orbee, a leading provider of marketing…
Martech RTB House Welcomes Analytics Leader Jaysen Gillespie To Boost Its Retargeting Efforts AIT News Desk Sep 1, 2022 RTB House, a global company that provides state-of-the-art marketing technologies, is pleased to announce that Jaysen Gillespie will join the company…
Martech Half of Marketing Leaders Say MarTech Investment Could Significantly Increase Revenues Over Next… AIT News Desk Jul 8, 2022 Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that…
Martech Half of Marketing Leaders Say MarTech Investment Could Significantly Increase Revenues Over Next… AIT News Desk Jul 6, 2022 Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that…
Data Management How Zero-Party Data Helps Marketers Avoid Generational Stereotypes with Customers Eric Tejeda Jul 6, 2022 For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. It’s a key…
Native and Programmatic Advertising InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform for Direct Advertiser Access AIT News Desk Jun 30, 2022 Supply Path Optimization Provides Clear and Transparent Access to Valuable Audiences InMobi, a leading provider of content, monetization and…