Technology Orbee Receives an Investment from Pohanka Automotive Group for its Enterprise Marketing Data… AIT News Desk Dec 2, 2022 Pohanka Automotive Group, one of the nation’s leading organizations in the automotive industry, has invested in Orbee, a leading provider of marketing…
Martech RTB House Welcomes Analytics Leader Jaysen Gillespie To Boost Its Retargeting Efforts AIT News Desk Sep 1, 2022 RTB House, a global company that provides state-of-the-art marketing technologies, is pleased to announce that Jaysen Gillespie will join the company…
Martech Half of Marketing Leaders Say MarTech Investment Could Significantly Increase Revenues Over Next… AIT News Desk Jul 8, 2022 Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that…
Martech Half of Marketing Leaders Say MarTech Investment Could Significantly Increase Revenues Over Next… AIT News Desk Jul 6, 2022 Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that…
Data Management How Zero-Party Data Helps Marketers Avoid Generational Stereotypes with Customers Eric Tejeda Jul 6, 2022 For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. It’s a key…
Native and Programmatic Advertising InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform for Direct Advertiser Access AIT News Desk Jun 30, 2022 Supply Path Optimization Provides Clear and Transparent Access to Valuable Audiences InMobi, a leading provider of content, monetization and…
Martech Junior Marketing Professionals Showing Higher Appetite for Digital Experimentation in Driving Change Sudipto Ghosh Apr 20, 2022 Martech titles are increasingly becoming more AI-centric and this is reflecting in the way senior Marketing managers strategize for digital…
Sales and Customer Support Checklist for Aligning Marketing with Sales Enablement Strategies Elay Cohen Apr 4, 2022 There’s a secret to scaling a fast-paced growth technology company; messaging alignment across every customer-facing employee and every employee,…
Sales and Customer Support InMobi Debuts High Impact Video and Immersive Shopper Experiences for Retailers and eCommerce… AIT News Desk Mar 29, 2022 InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, announced the launch of InMobi…
Martech InMobi Launches Meson, a Comprehensive Independent Mediation Platform to Help Reshape the Mobile… AIT News Desk Mar 24, 2022 Beta Open for Testing, Gives Publishers and Developers Transparency, Full Ownership and Control of Data InMobi, a leading provider of content,…