Martech Junior Marketing Professionals Showing Higher Appetite for Digital Experimentation in Driving Change Sudipto Ghosh Apr 20, 2022 Martech titles are increasingly becoming more AI-centric and this is reflecting in the way senior Marketing managers strategize for digital…
Sales and Customer Support Checklist for Aligning Marketing with Sales Enablement Strategies Elay Cohen Apr 4, 2022 There’s a secret to scaling a fast-paced growth technology company; messaging alignment across every customer-facing employee and every employee,…
Sales and Customer Support InMobi Debuts High Impact Video and Immersive Shopper Experiences for Retailers and eCommerce… AIT News Desk Mar 29, 2022 InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, announced the launch of InMobi…
Martech InMobi Launches Meson, a Comprehensive Independent Mediation Platform to Help Reshape the Mobile… AIT News Desk Mar 24, 2022 Beta Open for Testing, Gives Publishers and Developers Transparency, Full Ownership and Control of Data InMobi, a leading provider of content,…
Martech It’s Time to Reimagine Email Newsletters for the 1:1 Economy John Hendricks Feb 10, 2022 Email newsletters have a bad rap, but there's a massive opportunity to change this age-old perception. It starts by completely redefining what a…
Big Data Do’s, Don’ts and Legalities Involved in Future Brand Collabs AiT Analyst Dec 6, 2021 Brand collabs are evolving at a great pace, heavily stimulated by the infusion of Big Data Intelligence, Machine Learning, Metaverse, and Augmented…
Martech Google Marketing Platform Adds New Tools to Manage Publisher Deals in Display & Video 360 Sudipto Ghosh Aug 10, 2021 Thanks to its recent enhancements of Display & Video 360, Google Marketing Platform (GMP) has taken the world of programmatic…
Native and Programmatic Advertising Sean Greene Joins RTB House as Vice President of US Agency Sales AIT News Desk Apr 27, 2021 Seasoned online video advertising veteran joins RTB House to drive US agency adoption of RTB House’s deep learning-powered, full-funnel…
Martech Optimizing The Entire Marketing Ecosystem Neal Prescott Apr 7, 2021 Well before COVID, new marketing technologies were proving to be indispensable tools for marketers. Emerging about twenty years ago, these digital…
Martech RTB House Wins 2021 Best Places To Work Award AIT News Desk Feb 25, 2021 RTB House Earns Placement on Built In’s List of 2021 Best Paying Companies in NYC RTB House, a global company that provides state-of-the-art…